7 social media lessons from the Grammys for organizers of other events

@LLCoolJ promoting the #Grammys hashtag during the 2013 Grammy ceremony.

It's awards season in the U.S., which means big shows on TV, including the Oscars and the Grammys. While we have a couple of weeks to go till the Oscars, their musical counterparts, the Grammys, were presented Sunday night.

Last year, I wrote about how the Oscars missed an opportunity to use hashtags the right way on TV and I look forward to seeing if they learnt anything from the Grammys (I should note here that CBS owns both the Grammys and CNET, but I am writing this unprompted and on my own).

Here are six things the Grammys did right on social this year - plus one they didn't - and what folks who run other events, especially conferences, can learn.

1. Be semi-obnoxious: The Grammys did what I say to anyone trying to promote their use of social media: be semi-obnoxious, telling people what your hashtags and handles are, and what platforms you are on. You can't be shy about it. You need to, more than once, tell them how and where to follow you. For a conference, be sure to print the hashtags and handles on the official program and even the invitation, if possible.

2. Tell your audience what they will get for following you on social media: On at least four occasions, host LL Cool J (@llcoolj) was on camera talking up the night's official hashtag - #grammys - and reminding viewers to tweet to the official handle. He also told the audience that he and @TheGrammys were posting behind-the-scenes photos and other exclusive content on Twitter.

3. Let people know you are listening: Just as importantly, he appeared to read select tweets on the air, giving the impression that he - or at least some on the Grammys social media team - was browsing the tweets. Letting it be known that there's someone reading tweets is a great way to trigger more tweets. At a conference, the emcee or moderator can read out selected tweets.

4. Spell it out: Before going to some of the commercial breaks, there were promos for social media channels, as you can see from this Tout video of the broadcast, urging people to look at Grammy.com as well as Twitter.com/thegrammys, Faceboo.com/thegrammys and GetGlue.com/thegrammys:

At a conference you can remind the audience, from the podium, what the handles and hashtags are, and during breaks run a tweet wall on the main screen. You can use VisibleTweets or Tweetbeam to run tweets, but best to do it only during breaks so that the audience isn't distracted as the tweets rush by behind the speakers.

5. Be active on social media during your event: The various Grammy platforms were active throughout the broadcast. At a conference, it's important to have active official accounts to direct, guide and enhance the conversation, so you aren't just relying on attendee participation.

The official Grammys account tweets about the Bob Marley tribute by Sting, Bruno Mars and some of the Marley children.

A promo poster for The Grammys featuring Rihanna.

6. Think about social media long before the event: The Grammys were promoting the ceremony on various platforms and not waiting for the last minute. Even the playful "#The World is Listening" campaign of posters featuring Rihanna, Linkin Park, Taylor Swift and others, hinted at the social aspects of the show (thankfully, the producers didn't actually use what would have been the world's worst hashtag). For a conference, think about adding the handles and hashtag to the invitations, reminder emails, etc.

7. Use social media to help the viewer keep up: On every awards show, it's hard to keep straight who's on stage. Between the introducers of the performers to the performers to the winners, it's easy to lose track of who you are watching at any moment. And even if you know who that is on stage, trying to tweet about him or her often means having to look up the person's Twitter handle. While the Grammys tweeted about who was on stage, the on-air titles could easily have shown some of the relevant handles, thus helping viewers keep up. Especially people like me who don't know many of the popular names in today's music.

At conferences, make sure the slides announcing a panel or keynote have the relevant handles on them. Or have the moderator or emcee mention ways in which attendees can connect with the speakers, and do it multiple times.

Another idea: Every nametag should have printed on it the conference's hashtag and the attendee's Twitter handle (if available).

All these activities seem to have paid off, as Grammy related hashtags were trending around the world and continued to do so hours after the show ended. According to stats provided by Twitter to Mashable, there were about 13.2 million tweets during the show and these were the top three tweets-per-minute moments:

Jay-Z, Kanye West, Frank Ocean and The-Dream win Best Rap Collaboration: 116,400; Prince announce's Gotye winning Record of the Year: 109,400; Fun. wins best new artist: 100,600.

I will be taking a lot of this advice this week as I host the third annual Social Media Weekend at Columbia Journalism School. Of course, our team is tiny and budget is minuscule compared to the Grammy extravaganza, but thanks to fabulous volunteers, we will be in the game. Even if you can't make it, thanks to my being semi-obnoxious (or worse) about getting people to tweet, you can follow the action before, during and after via #smwknd. We are also giving away some fabulous tweet-based prizes (including career counseling and social-media makeovers) that anyone can win.

If you haven't seen them, Twitter's official hashtags best practices are here. Consolidate and Be #Obvious are two of the tips there.

Your turn: What did you think of the Grammys and social media? What social tips do you have for conference organizers? Post your comments below or tweet me, @sree.

Read More..

LA Microsoft Store not mobbed, but Surface has a following

The Surface Pro

(Credit:
Brooke Crothers)

LOS ANGELES -- The launch of the Surface Pro at the Microsoft Store in LA's Century City was a relatively low-key affair compared with the debut of the Surface RT.

When I arrived just after 10 a.m. there was a small line (see photo). That said, both versions -- 64GB and 128GB -- of the
Surface Pro had sold out immediately.

Of course, no one would say how many units were set aside for first-day sales, and the lines didn't exactly snake around the Westfield Century City mall. So, it wasn't like a Depression-era run on a bank.

And back in October the lines were longer and the atmosphere a bit more frenzied when the Surface RT launched.

On Saturday, there was a small line outside the Century City Microsoft Store near Beverly Hills. The Surface Pro sold out immediately at the store.

(Credit:
Brooke Crothers)

But like the RT rollout, there was a fixation on and interest in the product not unlike what's found at an Apple event. I saw more than a few customers glued to the device for 30 minutes or even an hour.

In other words, Surface has a following. An analogy I would use is the Chevy Volt. Recently in LA, the Chevy Volt is gaining ground, driven by a small but growing (and fervent) customer base.

And Microsoft Store sales reps know what they're talking about. A patient, focused rep gave me a long, hands-on explanation of the
Windows 8 touch interface and demonstrated a new touch-enabled paint app, among other apps.

Finally, note that there are other enticing touch-screen Windows 8 devices at the store, including the 2.3-pound Acer Aspire S7 and the HP Spectre XT TouchSmart. And that's good for Windows 8 overall.

Looking at the line from inside the store.

(Credit:
Brooke Crothers)

The Surface Pro isn't the only cool Windows 8 device on sale at the Microsoft Store. The 11.6-inch Acer Aspire S7 touch-screen laptop is a tempting alternative to the Pro.

(Credit:
Brooke Crothers)

Read More..

Apple and the iWatch conundrum

Will Apple ever make an iWatch?

(Credit:
Sarah Tew/CNET)

Ever since the sixth-generation iPod Nano, lots of people have thought that Apple making its own branded watch is not merely a smart potential move but simply a matter of time. No matter what some have recently argued, I doubt, however, that today's Apple is hungry enough to create the fabled iWatch device.

I've been covering the technology beat long enough to feel, no, smell certain shifts in the gadget market. I'm talking about those cycles when a new product category springs up from nowhere and first seems like a completely goofy notion. Soon after, the segment really heats up with scores of companies jumping into the fray to make a quick buck.

Traditionally, if Apple senses a legitimate opportunity it steps in at the right moment after figuring out the secret to success and sucks the air right out of the market.
Tablets and MP3 players existed well before Apple launched the
iPod and iPad, but their arrival completely transformed the playing field. Remember music players from Creative Labs, Rio, or even Microsoft's clunky Windows Tablet PCs?

I'm getting the same tingling sensation right now from smartwatches. At
CES in January the sleeper hit of the show was wearable tech, essentially devices you could strap or clip to yourself as you would an accessory or article of clothing. A lot of smartwatches, fitness bands, or some hybrid of the two, were talked up at the conference.

These included everything from the long-awaited and crowd-funded Pebble and the Dick Tracy/007-inspired Martian Passport Watch to the Fitbit Flex fitness tracker and the Basis Band. When you factor in the success of the Nike FuelBand, Nike being a company Apple has partnered with in the past to create fitness products, I'd say the time is ripe for Apple to swoop in for the kill.

Chat through the Martian Passport like a speakerphone.

(Credit:
Brian Bennett/CNET)

This is a move the Cupertino company used to accomplish without breaking a sweat. Apple has the knack of catching the competition completely flat-footed, surprising since many already had a big head start. The iPhone is a perfect example. Smartphones had existed for years but the iPhone sounded the death knell for Microsoft's struggling Windows Mobile products -- trust me, I was saddled with a T-Mobile Wing at the time. The Sidekick and a legion of keyboarded feature phones suffered the same fate.

I'm afraid Apple hasn't demonstrated its signature ferocity in recent years. We haven't seen a truly disruptive product from the company since the first iPad. Every noteworthy hardware release since then has been evolutionary and incremental, not transformative. The iPad Mini is simply a smaller iPad, while the iPhone 5 essentially increased the screen from 3.7 to 4 inches. Its A6 processor is also dual-core where many Android CPUs have gone to full quad-core and it received 4G LTE well after its rivals.

What Apple needs here is true out-of-the-box action to quell the doubters at large and on Wall Street. A serious example of nonlinear thinking that matches the creation of the iPod, iPhone, and iPad. Something that would merge multiple gadgets and applications into something entirely new or perhaps clean up the confused mess other manufacturers tout as useful gadgets. Something like a fabulous, shiny Apple iWatch.

Read More..

Intel-based phablet on the way from Asus

Asus MeMO Pad: the Fonepad may be a higher end version of the MeMO Pad.

(Credit:
Asus)

Asus, the maker of Google's Nexus 7, will debut a 7-inch Fonepad at Mobile World Congress later this month, according to sources familiar with the product.

Reports say the Fonepad may be priced in the same ballpark as -- or slightly higher than -- the
Nexus 7 but below the MeMO Pad, which Asus launched Friday in Asia.

Leaked photos show it with an aluminum body and an Intel badge on the back.

An independent source familiar with the product has confirmed the Fonepad with CNET.

Widely-reported specifications include an Intel Atom processor with Imagination PowerVR SGX540 graphics, a 1,280x800 IPS touch screen, 1GB of RAM, storage ranging up to 32GB, and a front-facing 1.2-megapixel camera.

Read More..

Microsoft goes after Google with attack on Gmail privacy

Microsoft takes aim at Gmail.

(Credit:
Screenshot by Steven Musil/CNET)

Microsoft is ratcheting up its attacks on Google with a campaign urging users of the Web giant's e-mail service to dump Gmail for its own Outlook.com over privacy concerns.

In its national campaign titled "Don't get scroogled by Gmail," Microsoft dredges up an old issue with Google's free e-mail service: Google scans users' e-mails to determine relevant advertisements to place alongside the messages.

Microsoft says a study it commissioned found that 70 percent of consumers polled were unaware that major e-mail providers "routinely" read e-mail to sell ads and that nearly 90 percent disapproved of the practice, which has been criticized in the past.

"Outlook.com believes your privacy is not for sale," Stefan Weitz, senior director of Online Services at Microsoft said in a statement. "We believe people should have choice and control over their private email messages, whether they are sharing banking information or pictures of their family or discussing their medical history."

The anti-Gmail effort is Redmond's latest salvo at Google. The European Commission has spent the past two years investigating Google after competitors such as Microsoft complained that Google adjusted search results to bring up its products and Web sites first. The U.S. Federal Trade Commission recently found that Google's search results were not biased in favor of its own results in a way that was anticompetitive -- a decision that was largely seen as a victory for the Web giant.

Introduced in 2004, Gmail was immediately slammed as a horrific invasion into Internet users' privacy by lawmakers and privacy advocates alike. The unexpectedly criticism contended that it should be illegal for a company to scan the text of its customers' e-mail correspondence and display relevant advertising. The practice has led to occasional lawsuits against the Web giants.

However, Google has long maintained that its automated scanning technology did not invade users' privacy.

"Advertising keeps Google and many of the websites and services Google offers free of charge," Google said in a statement. "We work hard to make sure that ads are safe, unobtrusive and relevant. No humans read your email or Google account information in order to show you advertisements or related information."

As of last October, Gmail was a close-second to Yahoo as the No. 1 free e-mail provider in the U.S., claiming 69.1 million users to Yahoo's 76.7 million, according to ComScore. Microsoft's Hotmail was a distant third with 35.5 million, according to the market researcher. Microsoft announced last year that Hotmail would be phased out for a rebranded Outlook.com.

While Microsoft also shows ads with its Outlook service, the tech giant asserts it automatically scans the contents of users' e-mails only to prevent spam, malware, and other unwanted activity

Read More..

Twitter gives Vine an NC-17 rating after porn controversy

Vine update ask for ID -- kind of.

(Credit:
Steven Musil/CNET)

After a dustup over pornography showing up on Vine, the Twitter-owned video-sharing app has added an age rating for possible adult content.

The app for iPhone and
iPod Touch, which lets anyone create and share six-second clips, quickly became a popular venue for pornography after its release last month. Twitter responded by trying to make it harder for users to find the adult videos, blocking a number of porn-related search terms such as "#porn."

The microblogging site initially added a warning still to the beginning of videos in question that users would have to bypass to see the clip. As first noted by The Verge, Twitter released a new version today that requires users to confirm that they are at least 17 years of age; the previous version described itself for users 12 and older.

The app captured the controversy spotlight when a pornographic video briefly made Vine's "Editor Pick" list, further raising the question of whether the video-clip-sharing app has a porn problem.

However, the pop-up confirmation screen on version 1.0.5 does appears to do little more to prevent access to questionable content than previous moves; children under the age of 17 lacking direct adult supervision can easily subvert this new obstacle to install the app.

CNET has contacted Twitter for comment on the new move and will update this report when we learn more.

The update follows similar moves by Tumblr and 500px, the latter of which was briefly removed from the Apple App Store presumably because of its photo-sharing capabilities, which might allow users to search for and find naked bodies.

Read More..

Twitter hack may have targeted elected officials, journalists

Although Twitter hasn't revealed who may have been victimized in last week's suspected massive account hack, an analysis suggests that accounts with high levels of influence may have been among those affected.

Within days of accusations that hackers in China were responsible for network breaches at The New York Times and The Wall Street Journal, the microblogging site revealed Friday that about 250,000 accounts might have been compromised. In e-mails to affected users, Twitter said it reset passwords for accounts it suspected of being compromised after identifying unauthorized attempts to access Twitter user data.

"This attack was not the work of amateurs, and we do not believe it was an isolated incident," Twitter said in a company blog post Friday explaining its action. "The attackers were extremely sophisticated, and we believe other companies and organizations have also been recently similarly attacked."

Now it appears that key media outlets, high-level elected officials, and influential journalists and tech figures may have been affected, including the Twitter account of President Obama and Vice President Joe Biden. Seventeen percent of the 100 most influential accounts in politics were possibly affected, including House Speaker John Boehner (@johnboehner), House Majority leader Eric Cantor (@EricCantor), and Republican tech strategist Patrick Ruffini (@PatrickRuffini), according to analysis by PeerReach.

Because of the hackers' attack -- which could have been intended to snare influential tech figures -- 70 percent of PeerReach's Webtech top 100 list, including @TechCrunch, Evan Williams (@ev), Tim O'Reilly (@timoreilly), Fred Wilson (@fredwilson), Om Malik (@om), and Kara Swisher (@karaswisher), were among those whose Twitter accounts had their passwords reset, the analyst reported, noting that the impacted accounts appeared to be early adopters who launched their accounts prior to 2007.

Meanwhile, 22 percent of the account linked to the analyst's list of 100 most influential media outlets may also have been breached, according to PeerReach, including @nytimes, @reuters, @cnn, and @foxnews.

Despite the password reset, PeerReach notes that because many users recycle their credentials on a variety of sites, the hack still poses a threat:

If the hackers have 250,000 encrypted passwords in their possession they have all time of the world to break these passwords. Although the compromised accounts are forced to change their passwords, many are likely to have re-used passwords for other applications such as email, domain names and other critical services. This gives the criminals great possibilities, in combination with Social Engineering, to continue their campaign against other media sources.

CNET has contacted Twitter for comment on PeerReach's conclusions and will update this report when we learn more.

Read More..

How Oreo created the tweet that won the Super Bowl

This ad, included in a tweet from Oreo, won the Super Bowl Sunday night.

(Credit:
Oreo)

Anyone watching the Super Bowl this evening saw a great game -- and one of the greatest embarrassments in pro sports history: a power outage that halted play for a full half hour.

As the eventual champion Baltimore Ravens and the San Francisco 49ers -- and tens of thousands inside New Orleans' Superdome and millions watching on TV -- waited, Oreo came up with an idea so brilliant and bold that it out and out won the night.

"Power out? No problem," the tweet read, along with a hastily-put together image of an ad showing an Oreo and the brilliant tag line, "You can still dunk in the dark."

The tweet caught fire, and as of this writing had been retweeted 13,734 times.

So how did the cookie company act so fast, and get so many talking -- all with minimal time available, and negligible expense?

While CNET reached out to Oreo in search of the answer, it was Buzzfeed that got the scoop. Apparently, it was the very quick thinking of the company's agency, 360i:

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes."

Oreo had already aired a solid TV ad with their "Cookie or Creme" spot. But they were ready to capitalize on social media as well when the lights went out.

"The big question is, what happens when everything changes, when you go off script?," Hofstetter said. "That was where it got fun."

The key? Having OREO executives in the room, and ready to pull the trigger.

Other brands, of course, took to Twitter -- and Twitter's video service, Vine -- during the blackout.

Some examples:

Calvin Klein used Vine to tempt some fans with a buff male model working out:

And Tide tried to convince people it could help them with their laundry:

All told, the Super Bowl was yet another big win for Twitter. According to the official Twitter blog, there were more than 24.1 million tweets about the game, the ads, and the halftime show. But no matter how good the game itself was, the peak of interest on Twitter came during the blackout, when there were 231,500 tweets per minute, and during Beyonce's halftime show, when 268,000 tweets per minute marked the end of her show.

As for actual football? The top moment was the kickoff for a touchdown by the Ravens' Jacoby Jones, which compelled 185,000 tweets per minute, a tad more than the 183,000 tweets per minute that came when the Ravens sealed the deal.

Read More..

How Boeing's 777-300ER could help save American Airlines

American Airlines hopes its rise back to profitability and relevance can get a big jump start with the launch of all-new livery, and Boeing's 777-300ER. It is the first U.S. carrier to fly the plane, the most successful twin-engine aircraft in the world.

(Credit:
Chris Sloan/Airchive.com)

It has become the world's most-successful twin-engine airplane, but until now, no U.S. carrier has flown Boeing's 777-300ER. But with the launch on Thursday of its Dallas to Sao Paolo, Brazil flight, American Airlines has broken new ground, and is now depending on its fledgling 777-300ER fleet to re-earn its once legendary wings. And make it a lot of money.

Among the many passengers aboard the inaugural flight to Sao Paolo was Chris Sloan, an aviation writer who often flies on the most notable planes in the skies. Sloan, who previously shared his impressions of the inaugural Boeing 787 Dreamliner commercial flight with CNET, has once again let us in on what it's like to be among the first people aboard a notable, world-class airplane.

As Sloan notes, the past few years have not been kind to American Airlines. The carrier has gone through bankruptcy, seats becoming unbolted, a disastrous crash, and more.

But the airline is doing its best to come back from the dead, and the launch of service aboard the 777-300ER, as well as the roll-out of all-new livery, show that American can't be counted out.

As Sloan wrote:

In an era of smaller airliners, American inaugurated the 777-300, the largest new airliner by a U.S. carrier since the last Boeing 747-400s entered service with U.S. airliners in the late 1990s. Built to handle up to 386 passengers and fly up to 7,825 nautical miles, American's 777-300ER is the first plane flown by a U.S. carrier to feature a stand-up bar since the 1970s, Sloan wrote. American flies the aircraft in a 304-passenger, four-class and six-cabin configuration.

This inaugural, flight 963, from Dallas/Ft. Worth to São Paulo, Brazil in the author's view is one of the most significant in the airline industry in years because it is about something much bigger than just the launch of a new airliner, it's about the re-birth of a proud American institution that happens to bear the name of our country - American Airlines.

Read More..

Powertrekk fuel cell charger to be released in Spring

Along with a fuel cell puck, the PowerTrekk gives your iPhone a bit of juice. Just add water.

(Credit:
Lynn La/CNET)

While it's been circulating around at trade shows for a while, including Mobile World Congress 2011 and CES 2012, the PowerTrekk phone charger is slated to finally come to the U.S. at the end of this quarter.

Although the $229 device is peddled as a charger that can simply juice up your phone on water alone, it's not quite that simple.

To use the PowerTrekk, you also have to purchase a $4 PowerTrekk Pukk. Once you add a small amount of water (about half a shot), and add a one-time-use Pukk, the latter will immediately begin separating the hydrogen from the water, using it as fuel to charge your handset.

Each Pukk will produces 2.5 watts at 5 volts, which is good for about one full iPhone charge. If there is electricity available, however, you can also charge the separate internal battery in the PowerTrekk so it can power your phone later on.

Power your phone in an emergency

When I handled the unit at iWorld in San Francisco, it was indeed very lightweight despite its industrial look, and in a situation where there is no sun, I can see it coming in handy.

However, there is much debate about how useful a product like this can be. Not only is it rather cumbersome in shape, but you'll need to continually buy more Pukks in order to use the device multiple times. Compared to solar chargers and chargers that run on kinetic energy, this can become wasteful and pricey.

Read More..

DotCom's Mega removing legitimate files

Thousands of legitimate files are being blocked and removed from users' Mega accounts, even when the file is legal for sharing, according to a report.

TorrentFreak tested the situation, uploading a number of files free for sharing, including, amusingly, a video explaining fair use and a copy of Mega founder Kim DotCom's own music single. All were removed within minutes, with TorrentFreak receiving e-mails from Mega explaining that a take-down notice had been issued on the files.

The problem is that Kim DotCom recently took to Twitter to claim that Mega was receiving only 50 copyright take-down notices a day, which doesn't explain the number of files being removed.

Read more of "Kim Dotcom's Mega removing legitimate files" at CNET Australia.

Read More..

Tumblr avoids porn label and adds mature rating to iOS app

Tumblr's iPhone app.

(Credit:
Tumblr)

Tumblr looks to be trying to avoid the porn-war that recently harangued the 500px photo app and Twitter's Vine app.

The microblogging company threw up a 17-and-over age warning for its iOS app for all new users and any people updating their app to the 3.2.4 version, which was released today.

"You must be at least 17 years old to download this app," Tumblr writes in its description of the app in the iTunes App Store, because it contains "Frequent/Intense Sexual Content or Nudity."

The app's upgrade says only that it will carry out "small bug fixes." However, when users click on the 3.2.4 version, they're forced to confirm they are over the age of 17. "Tumblr contains age-restricted material," the app says when upgrading. "Tap OK to confirm that you are 17 or over. Your content will then begin downloading immediately."

It's unclear exactly why Tumblr changed its app to contain a mature rating. But it's no secret that certain blogs on the site contain "sexual content" and "nudity." In an interview last June, Tumblr founder David Karp noted that 2 percent to 4 percent of the traffic on Tumblr is porn-related.

Tumblr's 17+ rating comes as 500px and Vine have been scrutinized for making porn easily accessible. When Twitter released the Vine app last week, many users quickly found a handful of videos featuring male exhibitionism and other activity. Apple quickly stopped promoting Vine in its App Store.

500px had an even more severe reprimand. After complaints of the app containing pornographic images and material, Apple pulled it from
iTunes. Now that 500px has added warnings and a 17+ rating, Apple allowed it back into the App Store.

Maybe Tumblr is acting preemptively with its new 17+ rating. CNET contacted Tumblr for comment. We'll update the story when we get more information.

Read More..

Michael Dell to use personal funds to seek majority control -- report

Dell founder and Chief Executive Michael Dell.

(Credit:
James Martin/CNET)

Just weeks after reports surfaced that Dell was looking to go private, the company's founder appears willing to put his personal funds where his mouth is.

Michael Dell may kick in equity financing of $500 million to $1 billion combined with his 15.7 percent stake in the company to seek majority control of the company, according to Bloomberg. That would push his ownership stake past 50 percent.

With the investment, Dell would be contributing more than half of the total $8 billion to $9 billion equity check. The remainder of the takeover would be financed by debt and "possibly some of the $11 billion of cash Dell reported it had as of September 30," according to Bloomberg.

This follows on the heels of reports that Microsoft may contribute $1 billion to $3 billion and was in talks with Silver Lake Partners to help take Dell private.

However, the WSJ today reported that Microsoft's role in the new company has been a sticking point in negotiations. Though the deal is still expected to stay on track, Microsoft wants to have a say in some of Dell's operations rather than just being a source of funding, according to the WSJ's sources.

Dell, a one-time leading PC maker, has hit hard times of late. The company's stock has continued to lose value as it defends itself against rivals, and despite the many acquisitions it's made over the past several years, there are concerns about how fast those businesses are taking off. Some industry watchers are hoping that going private could give it the reboot that it needs.

Read More..

Forget Episode VII, watch 'JJ Abrams Star Wars - The Musical'

Are you a late-model "Star Trek" fan with issues about your guy J.J. Abrams jumping ship in order to direct the next "Star Wars" film? Or maybe a "Star Wars" devotee filled with dread at having your favorite franchise be under the control of someone who's directed two "Star Trek" films?

If so, there's a musical for you. "JJ Abrams Star Wars -- The Musical," to be precise.

Picture Darth Vader and Abrams singing at each other on a pier. Picture Vader shaming Abrams -- well, a very poor look-alike at least -- with a line like, "So you think // you can walk right in // You who joined with the other side // You now betray every 'Star Trek' fan // You have crushed their pride." And then Abrams' rejoinder, "It is true // That I have jumped ship // I was always a Star (Trek) Wars guy // I cannot pass on this perfect chance // Let's see eye to eye."

This is YouTube silliness at its best. It's topical, it's funny (sort of), and it's camp of the highest order. What's not to love?

George Lucas and new 'Star Wars Episode VII' director J.J. Abrams.

(Credit:
Joi Ito)

Abrams, of course, was recently named the director of the "Star Wars Episode VII" after already directing 2009's "Star Trek," and the forthcoming "Star Trek Into Darkness."

Some, of course, wonder whether someone with such a "Star Trek" pedigree can switch sides.

But as our musical's fictional Abrams notes to the incredulous Vader, he will return the "Star Wars" franchise to its glory days, starting with what every real fan's obvious first step: killing off Jar Jar.

Read More..

New iPad 4 reportedly in the works -- perhaps a 128GB model

Are you ready for an iPad with beefier memory?

A new fourth-generation
iPad with Retina display -- and perhaps as much as 128 gigabytes of memory -- is being readied for release, sources tell 9to5Mac. The upcoming slate would not be a new design but rather an addition to the current fourth-generation line, with the same color and wireless combinations as the iPad 4, these unnamed sources say.

Pricing is unknown, but the new model is described as a "premium SKU" (stock keeping unity) that would join the current lineup of 16GB, 32GB, and 64GB iPads. A source at a large U.S. retailer provided 9to5Mac with what is purportedly a new SKU listing for iPads that includes a fourth model labeled as "Ultimate" to join its current lineup

CNET has contacted Apple for comment and will update this report when we learn more.

9to5Mac suspects the new model will have 128GB thanks to code found in the
iOS 6.1 beta 5 that references a compatibility with 128GB iOS devices. The discovery was first noted yesterday by @iNeal on Twitter.

That tweet led Jeff Benjamin at iDownloadBlog to extract the iOS 6.1 and compare the System Partition Padding values found in old iOS 6.x firmware. What he found was an additional field for 128:

9to5Mac notes that if this purported iPad is in the works, it might be not be intended for the general consumer but rather perhaps for government or even retail use.

Read More..

The ultimate gall of a heartless iPhone thief

An object of desire?

(Credit:
CNET)

One should never expect justice in life.

The best one can hope for is poetry.

And yet, just once or twice, both manage to collide with a deliciousness that moves the soul.

Here is the tale of a teenage girl who had her iPhone stolen.

As The New York Times composes it, the girl had her
iPhone 4S ripped from her by a teenage boy in Brooklyn's notoriously difficult Prospect Park.

iPhone theft is rather popular in New York. Indeed, Mayor Bloomberg recently suggested that it's responsible for an increase in crime in the city.

Anyway, the iPhone-less girl collared a couple of policemen, but the miscreant was not to be found.

However, the thief then decided that he'd try to get some money for the phone. So he met a man on a Flatbush street -- as you do.

The man asked to take a look at the phone. Perhaps he wanted to see whether Siri was still inside.

Then, he ran off with it.

Yes, this is slightly poetic. But we've only just begun.

You see, the boy thief was not very happy. After all, he'd had his recently acquired property stolen. So he went off in search of a policeman to report the crime.

I pause for your sound effects.

Thank you.

More Technically Incorrect

The police reacted with unusual efficiency. They corralled both the boy and the man who had taken Siri from him. But they still assumed the boy was the victim.

Are you ready for verse three?

The phone rang. It was the girl trying to do a deal to get her phone back. The police realized something might be amiss here. This seemed to be a miss who actually owned the phone.

So they waited for her to arrive in Flatbush. She recognized the boy's sneakers. They were pink.

I pause for your further sound effects.

The police decided it was time to play Solomon. They would slice the phone in two if one party didn't renounce their claim to the phone.

No, wait. They asked both the girl and the pink-sneakered boy to unlock the phone with the PIN code.

You're already there, aren't you? Both the actual thieves were brought to justice -- the actual kind. And the girl got her phone back.

There are several morals to this story.

One, don't steal iPhones if you're wearing pink sneakers.

Two, if someone does unto you as you have done unto someone else, take it onto the chin. It will help you understand the feelings of others.

Three, if you're the kind of New Yorker who thinks they can always get away with it, well, you can't. Not always.

Read More..

Review: While "jOBS" fawns over subject, film falls flat

Ashton Kutcher as Steve Jobs in "jOBS."

(Credit:
Five Star Feature Films)

PARK CITY, UTAH--The eagerly awaited biopic "jOBS" opens in 2001, when Apple's iconic co-founder arrives at Town Hall on Apple's Cupertino campus with good news. A secret team, Steve Jobs tells his employees, has built a product that will revolutionize the way everyone listens to music. Before he can even show them the iPod, the employees have sprung to their feet, wild-eyed and ecstatic, and their thunderous applause is eventually drowned out only by strings swelling in the background. It's a scene that sets the tone for all that is to follow: for most of the film's two hours, "jOBS" rarely stops clapping for its subject.

The team behind "jOBS," which was directed by Joshua Michael Stern, began working on the project shortly before Jobs retired from Apple in 2011. The script by first-time screenwriter Matt Whiteley covers Jobs' life from 1974, when Jobs attended classes at Reed College in Oregon, to 2001, when he announced the
iPod to Apple employees. Along the way "jOBS" covers most of the major milestones of its subject's time at Apple: the Apple I, the Apple II, the Lisa, and the Macintosh all are shown in development, as Jobs (a hard-working Ashton Kutcher) works to bring his vision of personal computing to the masses. Jobs hand-picks John Sculley to become Apple's CEO, hoping his marketing expertise will help the company overtake IBM in the PC market. But Sculley disappoints Jobs, who alienates his allies on Apple's board of directors and is ousted from the company he started. Only Apple's near-death experience in 1997 is enough to bring him back to Apple -- first as an adviser, then as an "interim" CEO -- and with the success of the Bondi blue iMacs, Apple was ascendant once again.

It's a story that will be familiar to readers of Walter Isaacson's recent Jobs biography or any number of other histories of the company. The opportunity "jOBS" had was to render these legendary events of Silicon Valley's history on screen, and to dramatize the contradictions of a man who remained unknowable even to some of those closest to him.

The movie gives it a shot. Kutcher drew skepticism when he was announced as the film's lead, despite an uncanny resemblance to the man he would be playing. But he throws himself into the role, inhabiting Jobs in his mannerisms and gestures while doing a more than creditable impression of the man's voice. Kutcher also captures Jobs' deliberate, slightly hunched-over walk. At moments, as during an enjoyable sequence in which Jobs recruits members for the Macintosh team, Kutcher disappears into the role.

The filmmakers do show Jobs being a jerk: he sleeps around, he yells at people, he parks in handicapped spaces. He persuades Steve Wozniak (Josh Gad) to perform crucial work for him, but lies about how much he is being paid, so he can dramatically underpay his best friend. An hour into the movie, he fires someone during an argument over font availability on the Lisa.

Yet the filmmakers are more interested in showing Jobs going about the work of being a genius. Over and over again, minor characters explain to him why something can't be done; Kutcher-as-Jobs smiles enigmatically and waves away their concerns. (It is left to someone else, far off screen, to turn his visions into reality.) We watch Jobs out-negotiate a computer parts store owner, lecture the team making the Lisa, and ride to the rescue of the Macintosh. Each time, he speaks of how the technology Apple is building will improve the lives of average people. Co-workers argue with him, but they never get anywhere, because their parts are poorly written and the filmmakers have no interest in showing their subject being wrong about his work. The film mentions Lisa's failure but has no interest in what part Jobs played in that failure; all Apple failures in "jOBS" are portrayed as the result of conservative, backward-thinking executives beholden only to their shareholders. The result is that the viewer spends two hours watching cardboard cutouts lose arguments to Ashton Kutcher.

Kutcher speaks fully 40 percent of the lines in "jOBS." Unfortunately, he has almost no one to play off of. Dermot Mulroney, as early Apple investor Mike Markkula, shakes his head at Jobs' excesses without ever really challenging him. J.K. Simmons, as the Apple board chairman who oversees Jobs' ouster, is a cartoon villain. Women in the film barely exist; an actress playing Chris-Ann Brennan has a single under-written scene informing a young Jobs that she is carrying his baby; years later in the film, a small scene shows Jobs at home with his wife. Only Gad, as Wozniak, gets a scene standing up to the great man -- as Woz quits Apple, he criticizes Jobs for losing his humanity amid a single-minded pursuit of making great products. It's something even Jobs' staunchest admirers have to wrestle with, and the film could have used more of that.

Others will write of the things "jOBS" omits, gets wrong, or simply avoids. My primary disappointment was in how shallow the film felt, given the extensive historical record. In the early days Jobs' co-workers had to wrestle with a man who smelled bad, who cried often, who yelled constantly, who missed deadlines, who overspent his budget by millions. He did it in service of products we love and use daily, and yet his obsessions took a toll on those around him. It also inspired others to do the best work of their lives, pushing themselves further than they ever imagined they can go. There is great drama to be found in all that, but it is not to be found in the saccharine "jOBS."

Read More..

Intel's Yolo low-cost smartphone debuts

Intel Yolo smartphone will be priced at about $125 for sale in Africa.

(Credit:
Anandtech)

Safaricom today announced a smartphone based an Intel design -- part of the chipmaker's effort to enter the global low-cost phone market.

The Yolo smartphone is aimed "cost-conscious...first-time buyers" in Kenya, said Intel, which is responsible for both the core electronics and phone's design.

That design was announced at CES 2013.

Inside the 3.5-inch Yolo is an Intel Atom Z2420 processor that can run at speeds up to 1.2 GHz and Intel's XMM 6265 modem with HSPA+ support for global roaming.

Yolo will be sold in Safaricom shops in Kenya at an entry price of Kshs. 10,999 (about $125) and comes bundled with 500 MB of free data.

Read More..

'jOBS' biopic starring Ashton Kutcher to hit theaters April 19

Ashton Kutcher as Apple co-founder Steve Jobs.

(Credit:
Sundance )

The Steve Jobs biopic starring Ashton Kutcher will open in theaters on April 19, the movie's distributor announced today.

The indie film, which is set to debut Friday at the Sundance Film Festival in Park City, Utah, on Firday, covers Jobs' life during the years 1971 through 2000 -- a time frame that includes the founding of Apple, as well as his ouster, the forming of NeXT and Pixar, and then his return to the company when Apple acquired NeXT.

The movie should not to be confused with a separate production penned by "The Social Network" and "The West Wing" writer Aaron Sorkin. That movie is said to be based on Walter Isaacson's biography, while "jOBS" is based on widely available information.

Principal photography on "jOBS" began at Jobs' childhood home in Los Altos, Calif., in June. Photos from the production have since leaked out, showing Kutcher and others in costume.

Along with Kutcher, the movie also stars Matthew Modine as former Apple CEO John Sculley, Josh Gad as Apple co-founder Steve Wozniak, and "The Help" star Ahna O'Reilly playing Chris-Ann Brennan, Jobs' girlfriend, and the mother of his daughter Lisa. Other additions include J.K. Simmons and Kevin Dunn, who will play venture capitalist Arthur Rock and former Apple CEO Gil Amelio respectively.

Read More..

Google's Native Client reaches ARM-based Chromebooks

Google has finished a version of its Native Client programming technology that extends beyond mainstream x86 PC processors into the world of ARM chips.

Native Client, or NaCl for short, is designed to let programmers easily adapt the C or C++ software they've written for native software so that it can run as a part of Web apps, too. It's designed for high performance, but it's also got security mechanisms built in to counter the risks of running malicious code directly on the processor. The first version of NaCl, though, only worked on personal computers using Intel or AMD's x86 chips.

Google's David Sehr announced NaCl for ARM today with version 25 of its NaCl software developer kit, which programmers use to build NaCl programs.

The technology is designed so that programmers can bring their existing code to the Web -- for example, game designers who have written a physics engine in C++. But NaCl has been at odds with the Web philosophy in one important way, namely, that NaCl software doesn't simply run on any device with a browser.

Extending to ARM is thus an important for NaCl, because ARM chips power almost every smartphone out there. But this version of NaCl doesn't do that -- it only works on the new ARM-based Samsung Chromebooks.

To reach mobile phones, Google is banking on a revamp called Portable Native Client, or PNaCl. It adopts a low-level translation technology called LLVM that adapts native code to a variety of processors.

"With Portable Native Client, we'll be able to support not just today's architectures, but also those of tomorrow - and developers won't have to recompile their app," Sehr said in the blog post.

With PNaCl, programmers will be able to produce a single package (with the .pexe extension rather than NaCl's .nexe extension) that will run on all supported devices. With today's approach, programmers must produce separate .nexe files for ARM and for x86.

Another major challenge for Native Client is attracting support. It's built into Chrome, but no other major browser maker supports it, and Mozilla is downright frosty about NaCl.

So far you can only get NaCl software through Google's Chrome Web Store. That's also a big departure from the ordinary Web, where you simply point a browser at a Web page to fetch the necessary HTML, CSS, and JavaScript software.

That'll change with PNaCl, too, Google said. The Chrome Web Store is required today to ensure software is compatible with different chip architectures, Google said in a statement. PNaCl sheds this chip-architecture constraint.

Read More..