Florida Python Hunt Captures 68 Invasive Snakes

It's a wrap—the 2013 Python Challenge has nabbed 68 invasive Burmese pythons in Florida, organizers say. And experts are surprised so many of the elusive giants were caught.

Nearly 1,600 people from 38 states—most of them inexperienced hunters—registered for the chance to track down one of the animals, many of which descend from snakes that either escaped or were dumped into the wild.

Since being introduced, these Asian behemoths have flourished in Florida's swamps while also squeezing out local populations of the state's native mammals, especially in the Everglades. (See Everglades pictures.)

To highlight the python problem, the Florida Fish and Wildlife Conservation Commission and its partners launched the 2013 Python Challenge, which encouraged registered participants to catch as many pythons as they could between January 12 and February 10 in state wildlife-management areas within the Everglades.

The commission gave cash prizes to those who harvested the most and longest pythons.

Frank Mazzotti, a wildlife ecologist at the University of Florida and scientific leader for the challenge, said before the hunt that he would consider a harvest of 70 animals a success—and 68 is close enough to say the event met its goals.

It's unknown just how many Burmese pythons live in Florida, but catching 68 snakes is an "exceptional" number, added Kenneth Krysko, senior herpetologist at the Florida Museum of Natural History in Gainesville.

Snakes in the Grass

Finding 68 snakes is impressive, experts say, since it's so hard to find pythons. For one, it's been unusually warm lately in Florida, which means the reptiles—which normally sun themselves to regulate their body temperature—are staying in the brush, making them harder to detect, Krysko said.

On top of that, Burmese pythons are notoriously hard to locate, experts say.

The animals are so well camouflaged that people can stand right next to one and not notice it. "It's rare that you get to see them stretched out—most of the time they're blending in," said Cheryl Millett, a biologist at the Nature Conservancy, a Python Challenge partner.

What's more, the reptiles are ambush hunters, which means they spend much of their time lying in wait in dense vegetation, not moving, she said.

That's why Millett gave the hunters some tips, such as looking along the water's edge, where the snakes like to hang out, and also simply listening for "something big moving through the vegetation."

Even so, catching 68 snakes is "actually is a little more than I expected," said Millett.

No Walk in the Park

Ruben Ramirez, founder of the company Florida Python Hunters, won two prizes in the competition: First place for the most snakes captured—18—and second place for the largest python, which he said was close to 11 feet (3.4 meters) long. The biggest Burmese python caught in Florida, nabbed in 2012, measured 17.7 feet (5.4 meters).

"They're there, but they're not as easy to find as people think," said Ramirez. "You're not going to be stumbling over pythons in Miami." (Related blog post: "What It's Like to Be a Florida Python Hunter.")

All participants, some of whom had never hunted a python before, were trained to identify the difference between a Burmese python and Florida's native snakes, said Millett. No native snakes were accidentally killed, she said.

Hunters were also told to kill the snakes by either putting a bolt or a bullet through their heads, or decapitating them-all humane methods that result "in immediate loss of consciousness and destruction of the brain," according to the Python Challenge website.

Ramirez added that some of the first-time or amateur hunters had different expectations. "I think they were expecting to walk down a canal and see a 10-foot [3-meter], 15-foot [4.5-meter] Burmese python. They thought it'd be a walk in the park."

Stopping the Spread

Completely removing these snakes from the wild isn't easy, and some scientists see the Python Challenge as helping to achieve part of that goal. (Read an opposing view on the Python Challenge: "Opinion: Florida's Great Snake Hunt Is a Cheap Stunt.")

"You're talking about 68 more animals removed from the population that shouldn't be there—that's 68 more mouths that aren't being fed," said the Florida museum's Krysko. (Read about giant Burmese python meals that went bust.)

"I support any kind of event or program that not only informs the general public about introduced species, but also gets the public involved in removing these nonnative animals that don't belong there."

The Nature Conservancy's Millett said the challenge had two positive outcomes: boosting knowledge for both science and the public.

People who didn't want to hunt or touch the snakes could still help, she said, by reporting sightings of exotic species to 888-IVE-GOT-1, through free IveGot1 apps, or www.ivegot1.org.

Millett runs a public-private Nature Conservancy partnership called Python Patrol that the Florida wildlife commission will take on in the fall. The program focuses not only on eradicating invasive pythons but on preventing the snake from moving to ecologically sensitive areas, such as Key West.

Necropsies on the captured snakes will reveal what pythons are eating, and location data from the hunters will help scientists figure out where the snakes are living—valuable data for researchers working to stop their spread.

"This is the most [number of] pythons that have been caught in this short of a period of time in such an extensive area," said the University of Florida's Mazzotti.

"It's an unprecedented sample, and we're going to get a lot of information out of that."

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Former Navy SEAL on Coming Out of Shadows

It used to be that Navy SEALs didn't just operate in the shadows. They trained in them too. Their whole story stayed shrouded in mystery. Their secret missions stayed secret to the rest of us.

But when they got Osama Bin Laden, snatched back an American cargo ship taken by pirates and rescued two air workers held hostage in Somalia, then suddenly, it seemed that SEALs were headline-makers.

Add to that some SEALs wrote books about SEAL adventures and even acted in a movie about the SEAL experience using live ammunition when they made "Act of Valor." They can't quite be called "the military unit that no one ever talked about" any longer.

Watch the full story on "Nightline" TONIGHT at 12:35 a.m. ET

Rorke Denver played Lt. Commander Rorke in "Act of Valor," a film that used dozens of SEALs and went on to gross $80 million at the box office. Now, with the help of a writer, Denver is doing some pretty decent storytelling in a new book, "Damn Few: Making the Modern SEAL Warrior."

He agrees that with SEALs like him telling their stories that these guys are out in the open like never before.

"We are, at this moment in our history, when the heat is on, the missions are getting press and coverage," Denver said.

Acts of Valor: Four Boyfriends Took Bullets to Save Girlfriends Watch Video

'Zero Dark Thirty' Screenwriter Responds to Film's Controversy Watch Video

When asked if it was a good thing, he said, "time will tell."

"We are in the public eye and I think that mythology is something that people are hugely, hugely interested in and they have an appetite for it," Denver said. "So for us with the movie and then also with 'Damn Few' I had an opportunity, I feel, to authentically represent and hopefully do it from an honorable point of view and accurately do so."

It's mostly his own story Denver tells in "Damn Few," how he joined the SEALs after college -- they didn't want him at first.

"I put in my first application and they said no, and I am glad it went that way. I think the community really values resiliency and toughness and focus and a 'never quit' attitude. For me, when they said no I thought, that ain't going to cut it."

Denver didn't quit. He reapplied and went on to survive the SEALs brutal Hell Week and training, joined the team and deployed all over the world, including the deadly Al Anbar province in Iraq when the war there was at its hottest. His family waited for him to return stateside.

"The families, I feel, are the ones who pay the price of our choices," Denver said. "But I didn't appreciate how much I was asking my family to bear and experience it with me. They really are every bit a part of our experience and frankly they are the ones who are back home and praying and believing that you are going to come home."

But even his family didn't quite know what Denver did at work every day.

"I never ask questions about what he does," said his wife, Tracy.

But "Act of Valor" was revealing in that way, and Denver's wife watched the film.

"For me it was incredibly eye-opening to actually see a submarine mission or running around in the jungle, jumping out of a plane, shooting his weapons," she said. "For me, it was like, oh, so this is what you are doing when you are away. I appreciated it actually."

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We need to rethink how we name exoplanets

Fed up with dull names for exoplanets, Alan Stern and his company Uwingu have asked the public for help. Will it be so long 2M 0746+20b, hello Obama?

How did you come up with the idea for a list of potential names for exoplanets?
The number of planets in the Milky Way was recently estimated at more than 100 billion. We realised that that's far, far too many names for astronomers to supply, that it would take the general public too. We also realised how much fun this could be for people.

How do people submit names?
For $0.99, anyone can put in a name, as long as it isn't already nominated and isn't profane or pejorative. People can also vote on which names they like best. We only have a few hundred now, but the idea is that we will have hundreds of thousands of names in the database. We will take the thousand most popular, which will correspond to the thousand or so exoplanets that we already know about, and hand those to exoplanet scientists.

What kinds of names are people suggesting?
It is pretty interesting. People are putting in names of friends, spouses. They are putting in lots of science-fiction names like Alderaan and Yuggoth, names of authors such as Heinlein and Asimov, and even politicians like Obama and Romney. As this gets out to the general public, we expect there to be a lot of interesting contests going on - maybe Lady Gaga versus Madonna.

What's wrong with the existing names?
There are none - just "license plate" designations like 2M 0746+20b or OGLE235-MOA53b!

Isn't it a problem that your company, Uwingu, has no formal ties to the International Astronomical Union's naming committee?
I think most people get that this is for fun and engagement. It's not meant to be official. In a sense, it's a social experiment. Naming celestial objects is usually done by astronomers and professionals. Other people who are interested in space never get the opportunity to do that kind of thing. What if they did? What would the people of Earth choose? What would their imagination do that we wouldn't do, as astronomers?

What else is Uwingu trying to accomplish?
The mission of the company is two-fold. Priority one is to better connect the general public with space and the sky. Two is to operate a fund for space research, exploration and education.

What is the Uwingu fund?
It comes from revenues generated by people nominating and voting for their favourite exoplanet names, and it goes toward needy space projects, such as SETI's Allen Telescope Array.

Why should the public trust you with their money?
People in the research and education community recognise our names, so they will come to us in ways that they wouldn't otherwise. We are professional scientists and educators, and we will do the quality control. Our intent is to be worldwide, not only in our revenue, but in our expenditures. Uwingu is the only thing around like this; nobody else has thought of anything similar.

This article appeared in print under the headline "One minute with... Alan Stern"

Profile

Alan Stern is the former head of science missions at NASA. He and a group of fellow scientists and educators launched Uwingu's hunt for names last year at uwingu.com

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Local furniture makers urged to adopt green practices

SINGAPORE: More furniture manufacturers in Singapore will be encouraged to adopt green practices with the aim of being awarded green certifications.

This is part of a three-year plan by the Singapore Furniture Industries Council (SFIC) and Singapore Environment Council (SEC) with the signing of a Memorandum of Understanding (MOU).

To date, 11 SFIC members have been awarded green certificates by local and international bodies. The SFIC aims to double this number by 2014.

Under the MOU, SFIC and SEC will work together to improve furniture manufacturers' expertise in environmental sustainability.

This will be done through various programmes like training seminars and conferences.

There will be programmes to help companies undertake the SEC's Singapore Green Labelling Scheme (SGLS), a leading environmental standard and certification mark.

President of SFIC, Mr Ernie Koh, said, "Our Singapore furniture companies are already well-recognised in the global market for their high quality and professional business management. This MOU will further enhance our standing and raise our competitiveness and reputation in the eco-friendly furniture market."

- CNA/fa

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Microsoft moves Outlook.com out of preview

Microsoft announced Tuesday that its Outlook.com browser-based e-mail service has moved out of its preview stage and is now available globally.

First introduced last July, Outlook.com is Microsoft's boldest e-mail move since Google launched Gmail in 2004 and a clear answer to it. As I said in my First Take, the simple interface, Skydrive integration, and promise of mega storage will remind you of Google's product while the People Hub and vaguely Windows 8 look and feel give Outlook.com a distinct identity.

Microsoft designed Outlook.com to replace its Hotmail product, which it acquired in 1997, and the general availability marks the start of that process. The Hotmail name won't disappear entirely, but Outlook.com will become Microsoft's sole free consumer e-mail offering.

In a phone interview last week, Senior Director of Product Management Dharmesh Mehta said existing Hotmail users can switch over at anytime. You'll be able to keep using your "@Hotmail" address and you'll have the option to claim an "@Outlook.com" alias, as well.

Users who don't switch over on their own will be upgraded in waves to the new product automatically starting this week. Mehta said that the process should finish by the summer, though he declined to name an exact date.

Microsoft also announced that in the six months since Outlook.com debut, the service has attracted to 60 million users. And in an effort to attract more, Mehta said that the company is launching its largest marketing ever for an e-mail service.

Outlook.com's minimalist interface is both familiar and unique.

(Credit:
Screenshot by Kent German/CNET)

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Confirmed: Dogs Sneak Food When People Aren't Looking

Many dog owners will swear their pups are up to something when out of view of watchful eyes. Shoes go missing, couches have mysterious teeth marks, and food disappears. They seem to disregard the word "no."

Now, a new study suggests dogs might understand people even better than we thought. (Related: "Animal Minds.")

The research shows that domestic dogs, when told not to snatch a piece of food, are more likely to disobey the command in a dark room than in a lit room.

This suggests that man's best friend is capable of understanding a human's point of view, said study leader Juliane Kaminski, a psychologist at the U.K.'s University of Portmouth.

"The one thing we can say is that dogs really have specialized skills in reading human communication," she said. "This is special in dogs." (Read "How to Build a Dog.")

Sneaky Canines

Kaminski and colleagues recruited 84 dogs, all of which were more than a year old, motivated by food, and comfortable with both strangers and dark rooms.

The team then set up experiments in which a person commanded a dog not to take a piece of food on the floor and repeated the commands in a room with different lighting scenarios ranging from fully lit to fully dark.

They found that the dogs were four times as likely to steal the food—and steal it more quickly—when the room was dark. (Take our dog quiz.)

"We were thinking what affected the dog was whether they saw the human, but seeing the human or not didn't affect the behavior," said Kaminski, whose study was published recently in the journal Animal Cognition.

Instead, she said, the dog's behavior depended on whether the food was in the light or not, suggesting that the dog made its decision based on whether the human could see them approaching the food.

"In a general sense, [Kaminski] and other researchers are interested in whether the dog has a theory of mind," said Alexandra Horowitz, head of the Dog Cognition Lab at Barnard University, who was not involved in the new study.

Something that all normal adult humans have, theory of mind is "an understanding that others have different perspective, knowledge, feelings than we do," said Horowitz, also the author of Inside of a Dog.

Smarter Than We Think

While research has previously been focused on our closer relatives—chimpanzees and bonobos—interest in dog cognition is increasing, thanks in part to owners wanting to know what their dogs are thinking. (Pictures: How smart are these animals?)

"The study of dog cognition suddenly began about 15 years ago," Horowitz said.

Part of the reason for that, said Brian Hare, director of the Duke Canine Cognition Lab and author of The Genius of Dogs, is that "science thought dogs were unremarkable."

But "dogs have a genius—years ago we didn't know what that was," said Hare, who was not involved in the new research. (See pictures of the the evolution of dogs, from wolf to woof.)

Many of the new dog studies are variations on research done with chimpanzees, bonobos, and even young children. Animal-cognition researchers are looking into dogs' ability to imitate, solve problems, or navigate social environments.

So just how much does your dog understand? It's much more than you—and science—probably thought.

Selectively bred as companions for thousands of years, dogs are especially attuned to human emotions—and, study leader Kaminski said, are better at reading human cues than even our closest mammalian relatives.

"There has been a physiological change in dogs because of domestication," Duke's Hare added. "Dogs want to bond with us in ways other species don't." (Related: "Dogs' Brains Reorganized by Breeding.")

While research reveals more and more insight into the minds of our furry best friends, Kaminski said, "We still don't know just how smart they are."

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Russian Meteor: Close Encounter, Preventing Impacts

Feb 18, 2013 7:03pm

MOSCOW — As if Friday’s massive meteor explosion over central Russia weren’t enough, just hours later a large asteroid buzzed dangerously close to Earth.

And that evening, the California sky was lit up by a fireball, apparently entering Earth’s atmosphere.

It’s a barrage from space that has people asking: Are we ready for the big one?

Nearly 100 tons of space debris enters Earth’s atmosphere every day. Most of it burns up or falls harmlessly into the ocean, but experts still worry that eventually something big will come our way.

PHOTOS: Meteorite Crashes in Russia

Image credit: Chelyabinsk Region Branch of Russian Interior Ministry/HO/EPA

The prospect of Earth getting hit by a giant hunk of space rock is concerning enough that the United Nations is gathering top minds in Italy this week to discuss it.

Scientists say the idea of blowing up an asteroid — as Bruce Willis’ character did in the movie “Armageddon” — is pure Hollywood fantasy. Even if we could hit it, it’s unlikely to stop it.

Existing sky-watching programs run by NASA and others can only spot the biggest asteroids, not the small ones that sneak up on us.

But fear not, citizens of Earth. Scientists have a plan.

RELATED: Russian Meteor: Rushing to Cash in on the Blast

One group, the non-profit B612 Foundation, proposes sending a telescope, called Sentinel, into space to detect incoming objects decades before their orbits intersect ours. Then, unmanned spacecraft could fly to them and nudge them clear of Earth’s path.

The group is trying to raise $200 million to make it happen and hopes to launch the telescope by 2016.

Another project, proposed by the University of Hawaii, aims to give earthlings a heads-up when necessary, starting by 2015.

RELATED: Meteor Events: Rare, but Dangerous

It is called the Atlas program, and the plan is to deploy a string of telescopes that would search for even smaller objects in the sky, hoping to be able to give people at least a few day’s notice that could allow time for an evacuation.

Until then, better keep Bruce Willis on speed dial.

SHOWS: World News

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Wiping out top predators messes up the climate

Wiping out top predators like lions, wolves and sharks is tragic, bad for ecosystems – and can make climate change worse. Mass extinctions of the big beasts of the jungles, grasslands and oceans could already be adding to greenhouse gases in the atmosphere.

Trisha Atwood of the University of British Columbia in Vancouver, Canada, studied the effect of removing predator fish from ponds and rivers in Canada and Costa Rica. Across a range of ecosystems, climates and predators, she found a consistent pattern: carbon dioxide emissions typically increased more than tenfold after the predators were removed.

"It looks like predators in many types of ecosystems – marine and terrestrial as well as freshwater – can play a very big role in global climate change," she told New Scientist.

The widespread and dramatic ecological impacts of the loss of top predators are well known. In the ensuing "trophic cascade", the vanished top predator's prey proliferate, which in turn puts pressure on the species that the prey eats, and so on down the food chain. In this way, changes at the top of a food chain destabilise the balance of populations right the way down.

But the geochemical impacts of trophic cascades, including any impact on emissions from ecosystems, are much less well known. Atwood's study of freshwater ecosystems showed how changes to species at the bottom of the food chain, such as photosynthesising algae, following the removal of a top predator dramatically increased the flow of CO₂ from the ecosystem to the atmosphere.

The effect will not always be to increase CO₂ emissions, however – sometimes the loss of top predators could decrease emissions, she says. "But we show that something so seemingly unrelated, like fishing all the trout from a pond or removing sharks from the ocean, could have big consequences for greenhouse-gas dynamics."

Help from kelp

Other recent studies have hinted at similar effects. Last October, Christopher Wilmers of the University of California, Santa Cruz, reported how the disappearance of sea otters is linked with increased CO₂ emissions from North American coastlines (Frontiers in Ecology and the Environment, doi.org/khz). With no otters eating them, sea urchins thrive and eat out kelp forests – often known as the "rainforests of the oceans" – resulting in major CO₂ releases.

Global climate models do not take such impacts into account yet. Atwood says they could be major, as freshwater emissions may be on a par with the influence of deforestation, which is thought responsible for around 15 per cent of human-caused CO₂ emissions.

Environmentalists will herald the findings as further evidence that it is vital to protect pristine habitats and the charismatic species at the top of their food chains. But there is a dark side. A recent study found that some island ecosystems around New Zealand store 40 per cent more carbon than others because of their top predators – invading rats that are wiping out seabird colonies. Rats, it seems, are good for the climate (Biology Letters, doi.org/bbmtw9).

Journal reference: Nature Geoscience, DOI: 10.1038/NGEO1734

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Pakistan protesters demand end to killing of Shiites

QUETTA, Pakistan: Thousands of women refused to bury victims of a bloody bombing and a strike shut down Pakistan's biggest city Karachi as protesters across the country demanded protection for Shiite Muslims.

Up to 4,000 women began their sit-in in Quetta Sunday evening, a day after a bomb in the city killed 81 members of the minority community including nine women and two girls aged seven and nine.

The women blocked a road and refused to bury the dead until authorities take action against the extremists behind the attack, which wounded 178 people.

The bomb, containing nearly a tonne of explosives hidden in a water tanker, tore through a crowded market in Hazara Town, a Shiite-dominated area on the edge of the city on Saturday evening.

It was the second deadly blast in the city in little over a month.

The sit-in continued Monday at Hazara Town and near a local station, said Wazir Khan Nasir, police chief of Quetta which is the capital of the southwestern province of Baluchistan.

"We are going to resume negotiations with the Shiite community leaders this morning to convince them to bury the dead," Nasir told AFP.

However a local Shiite party leader, Qayyum Changezi, said the protesters "will not bury the dead until a targeted operation is launched".

UN Secretary General Ban Ki-moon strongly condemned the bomb blast and called on authorities to act quickly against those responsible.

Sit-in demonstrations were held in several cities and towns across the country demanding an end to the killing of Shiites.

Public transport drivers and traders stopped work in Karachi Monday after a Shiite party called a protest strike, residents said.

Schools were closed, traffic was off the roads and attendance in offices was thin in the city. Several political and religious parties have backed the strike call.

"We will continue our peaceful struggle for protection of the Shiite community," said a Shiite party leader, Hasan Zafar Naqvi.

Baluchistan has increasingly become a flashpoint for surging sectarian bloodshed between Pakistan's majority Sunni Muslims and Shiites, who account for around a fifth of the country's 180 million people.

Saturday's attack takes the death toll in sectarian attacks in Pakistan this year to almost 200 compared with more than 400 in the whole of 2012 -- a year which Human Rights Watch described as the deadliest on record for Shiites.

A double suicide bombing on a snooker club in Quetta on January 10 killed at least 92 people, the deadliest-ever single attack on the community in Pakistan.

No one has been arrested for that attack and Daud Agha, chairman of the Shia Conference, told AFP anger was rising in the community.

Although it is customary for Muslims to bury the dead swiftly, protesters after the snooker club bombing refused to do so, prompting Islamabad to sack the provincial government.

The banned militant group Lashkar-e-Jhangvi (LeJ) claimed responsibility for Saturday's attack -- as it did for the snooker hall bombing and a February 1 attack on a Shiite mosque in northwest Pakistan that killed 24.

There is anger and frustration at the apparent inability or unwillingness of the authorities to tackle the LeJ. Activists say the failure of the judiciary to prosecute sectarian killers allows them to operate with impunity.

Baluchistan governor Zulfiqar Magsi pointed the finger at the security forces over the latest atrocity.

"Repeated occurrence of such attacks is a failure of our intelligence agencies," he told reporters late Saturday.

"Our security institutions, police, FC (paramilitary Frontier Corps) and others are either scared or cannot take action against them."

But Baluchistan home secretary Akbar Hussain Durrani said authorities were already taking action. "Law enforcement agencies have arrested so many suspects and seized huge cache of arms," Durrani said.

Pakistan is due to hold a general election in coming months but there are fears that rising sectarian and Islamist violence could force the postponement of polls.

- AFP/ir

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Why Google's stores shouldn't look so much like Apple stores

Is this really different enough?

(Credit:
Crave CNET UK)

Some engineers have never dated a real person.

They've tried to, but it's hard for them to appreciate that real people don't necessarily use data to make decisions -- especially when it comes to love.

Perhaps their most embarrassing moments come when they try to mimic what non-engineers do in order to make themselves more attractive.

This mirrors some of the little issues that the Google brand has had over the years in becoming, well, human.

When you've spent you life believing that facts are everything, it's hard to imagine that people might prefer, oh, rounded corners or that ephemeral thing sometimes known as taste.

Google has made progress through some of its advertising. The "Jess Time" ad for Chrome was one of the very best tech ads of the 2012.

Yet when Google has wandered into retail, it has either believed that all you need is online or that an offline store ought to look rather like Apple's.

This is something against which Microsoft also struggles. It was almost comical when one Microsoft employee explained to me that its store looked -- at first glance -- a lot like the Apple store because the company used the same design firm.

This week, rumors surfaced that Google wants to make the next step in coming toward humanity by having its own shopping-mall retail presence.

The evidence so far from its pop-up stores -- as the picture above shows -- is that Google isn't thinking different. Or, at least, different enough.

If it fully intends to come out to the people -- to be itself-- then instead of having nice, clean retail staff in blue T-shirts (what brand does that remind you of?), it should embrace its true heart.

It should have real house-trained nerds, replete with bedhead and bad taste clothing, there for all to see. Yes, you could have nice, normal members of staff there to translate for them.

But the purpose of a retail store isn't merely to sell. It's to create street theater. Apple has its own version. Google must find its own too.

Instead of the now almost cliched clean lines and permanent white, it should make its stores look like excitable, sophisticated college playrooms, where books about dragons and vast Hulk hands are lying about and episodes of "Star Trek" and "Game of Thrones" are playing on huge screens.

More Technically Incorrect

It should expose itself fully as a brand that came out of nerdomania by parading its nerdomanic tendencies for all to see and making it lovable.

You might think this marginally insane. You might think that I am suffering from delusions of brandy.

Yet "The Big Bang Theory" has proved to be one of the most popular TV shows, not because the nerds are hidden away, but because they are in full view, with a beautiful counterpoint in a real person called Penny.

Imagine taking your kids, your lover, or your granny into a Google store and having them actually enjoy learning something about, say, comic books or Hermann von Helmholtz.

Imagine walking in and one of the Google nerds has dressed as The Flash, Batman, or Wonder Woman for the day, yet still finds a way to sell you a fascinating
Nexus 7.

In fact, wouldn't it be an excellent human resources idea, as well as a stimulus to make more uplifting products, if every Google engineer had to spend a certain period working in a Google retail store?

Mountain View should surely mine the more lofty, fantastic elements of its reality in order to create something unique and dramatic.

Otherwise, its stores might simply be accused of being Apple rip-offs.

And you know where that will ultimately end up. Yes, in front of Judge Lucy Koh.

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